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Atlas Shrugged Movie News
The Atlas Shrugged movie team has set a release date of September 12 for the final installment of the Atlas films. Atlas Shrugged: Who Is John Galt? features Laura Regan as Dagny Taggart, Rob Morrow as Hank Rearden, and Kris Polaha as the heroic John Galt. (See the full cast list.) In this final chapter we'll see scenes from 'Galt's Gulch', the fictional utopia of creative capitalists. We'll also hear Galt's speech, dramatizing Ayn Rand's message in Atlas Shrugged and calling for individualism and freedom.
The Atlas Society has supported the movie team throughout the trilogy, offering insights and providing connections between the movie and the philosophy of Objectivism. Fans of Atlas Shrugged will recognize September as a significant time in the novel (the story begins on September 2), while the politically inclined will recognize September as anticipating midterm elections. Producers John Aglialoro and Harmon Kaslow have taken advantage of American politicial unrest and the timing of elections for the previous movies as well, with Part 1 released on April 15 in 2011, and Part 2 released before the 2012 presidential election.
Audiences looking foward to the movie can signal their interest by "demanding" the movie in their cities. Areas with the most interest will tell the movie team and distributors where best to use their resources.
Picture: Kris Polaha as John Galt, photographed by Judd Weiss.
Mar 15, 2014
Interview with Kris Polaha
The John Galt Theme
Who Is John Galt?
On Friday in Los Angeles, entrepreneur, best-selling author, and precious metals expert Michael Maloney paid tribute to Atlas Shrugged when he gathered his staff to read aloud to them from the novel. He chose the famous "money speech," delivered by the character Francisco d'Anconia. The staff meeting was recorded, combined with other footage, and edited into a final video entitled "A Warning for Americans."
Maloney is the owner and founder of GoldSilver.com and WealthCycles.com, a monetary historian, and the author of the Guide to Investing in Gold and Silver. He has partnered with Robert Kiyosaki in the popular "Rich Dad Poor Dad" financial education programs, and appeared in the documentary End of the Road: How Money Became Worthless.
Dan Rubock of GoldSilver.com provided this explanation:
Welcome to our weekly company meeting. Like most businesses, each week we have a scheduled time where staff from all departments meet and report on what they achieved during the past week, as well as what will be happening in the near future. For us, this happens every Friday afternoon. It's the only time during the week when the phones are predictably quieter, a handy result of being located on the West Coast and marching to the tune of an East Coast market close. . . .
At these weekly meetings our CEO, Mike Maloney, usually reads something to the team. It could be a current news item, or something that he has been working on for his new book. But most often, it will be a short snippet of wisdom from something Mike has found to be inspirational. . .
Recently, Mike mentioned to me that he was going to read a section from his favorite book of all time - Ayn Rand's Atlas Shrugged. Whoa. This was obviously not going to be a normal company meeting. Having just started to scrape the surface of explaining the dangers of socialism in Episode 5 of Hidden Secrets Of Money, it was obvious that this reading would make for an excellent video. It's also very timely when you consider the current events in Crimea, where Ayn Rand lived as a young girl. Yet another example of history echoing through the ages.
. . .I hope you enjoy being in our our company meeting . . . [W]e closed out the meeting as we do every week by reading our mission together, out loud: To enlighten the world that maximum prosperity can only be achieved through individual freedom, free markets, and sound money.
. . . As always, all we ask for in return is that you share this video far and wide. This is a message that needs to be heard.
Video: Entrepreneur Michael Maloney on why Atlas Shrugged is so important.
"This wealth redistribution and people thinking that they can live off of economic energy that you create, it's a very evil thing that just brings about poverty and starvation. So, if you want poverty and death, vote for more socialism. If you don't, vote for the government to get out of your life . . . "
James Taggart is what would now be called a "crony capitalist." His wedding guests are the elite of a politicized economy. Taggart, Francisco, and Hank are all members of the "1%" --but the "money speech" (in the novel, and its distilled essence in the movie) is a clarion call to understand the nature of wealth and the distinction between those who produce it and those who acquire it through political favors. Watch now >
Thanks to you, our readers, taking action, Myths About Ayn Rand: Popular Errors and the Insights They Conceal, rocketed up the charts to become a #1 Amazon best-seller in the free Kindle category of "Political Philosophy." It edged out The Communist Manifesto to grab that #1 spot. The book also advanced rapidly in Amazon's internal search algorithm, turning up on page one of searches for "Ayn Rand"—-ahead of For the New Intellectual, The Romantic Manifesto, Introduction to Objectivist Epistemology, The Ayn Rand Reader, and many others..
But after our 5-day free book promotion ended, we wondered how Myths would fare on the paid best-seller list, up against mainstream publishers with multi-million dollar marketing budgets. We had our marketing mojo working but we had only spent $100 in advertising: on a single facebook ad.
We asked you to continue to spread the word about the book and to download and review it if you hadn't already. Within a few hours it began climbing the paid best-seller lists with a vengeance, landing the #2 spot in national Kindle best-sellers for "Political Philosophy," where it continues to hold its position today—right next to #1, Atlas Shrugged. For the past two days it has edged out Hayek's The Road to Serfdom, Lying by Sam Harris, and Karl Marx's Das Kapital.
Great job! The outpouring of energy and action was inspiring. It's truly exciting to watch the power of your individual actions unfold right before our eyes.
We don't know how long this ranking will hold; it's not uncommon for books to last only one day on the best-seller list, which is updated hourly. During this critical period, reviews and star ratings, as well as downloads, are critical to sustaining the book's "visibility" and "discoverability." If you haven't done so already, consider downloading the book and reading and reviewing it. Sharing a link to the book or this post helps too. "Liking" this post also helps.
Help us debunk myths about Ayn Rand's ideas—for free!
The crowdsourcing campaign that started it all.
For the next few days, our Kindle book Myths About Ayn Rand: Popular Errors and the Insights They Conceal, will be available for free on Amazon. You can help us reach more people with our myth-debunking book, by doing two of the following:
- Download the Kindle book before midnight Sunday, Feb. 2, 2014. (Just downloading it will help boost our ranking)
- After reading the book (it's short!), rate it and/or review it on Amazon. (This will help attract more downloads)
- Rate it and/or review it on Goodreads.com also. (Goodreads.com is now an Amazon property).
- Loan the Kindle book to a friend (You'll see information on how to do this on the Amazon page)
- "Like" this announcement and share it in your social media space.
These are powerful ways you can partner with us to reach more readers with
myth de-bunking information. Resurgent interest in Atlas Shrugged as well as the ongoing Atlas Shrugged movie trilogy reignite public discussion of Rand's ideas. This Kindle book promotes accuracy in debate.
Thank you for helping!
Update: Already, after 8 hours, we've rocketed up to the #1 slot on the Amazon best-seller list for free Political Philosophy books, where we edged out The Communist Manifesto, which holds the #2 spot. (Atlas Shrugged is #1 in the paid list). We also reached the #1 slot in the best-seller list for free "Ethics and Morality" books. That's good, because it raises the book's visibility, and readers who check those lists will be notice the #1 best-seller. But we've got a ways to go. We're currently at rank #423 in the free book Amazon list. We need to get higher. Will you add your transforming power to the situation: the power of individual action? Thanks!
Update #2: We've jumped to page 1 of Amazon search results in the Kindle store for "Ayn Rand". The book is now #4 on the free Philosophy best-seller's list, and #6 on the free Political and Social Sciences best-seller list. We still need more downloads and reviews however, to climb in our overall rank in the free book section.
Update #3: Thanks to you, we met our goal of boosting the visibility and discoverability of this book. It has surged in the Amazon search algorithm (one of the key goals of the promotional campaign) and now appears on page 1 of Amazon search results for "Ayn Rand," ahead of Rand's For the New Intellectual, The Romantic Manifesto, and Philosophy: Who Needs It? At the height of this 5-day campaign, the book reached a free sales rank of #301 and became the #3 best-selling book in the free Kindle "Philosophy" category (while holding on to its two other #1 best-seller slots). We'll conduct two more promotions over the next 90 days. This promotion is now over. Note: Since the book is no longer free, it will no longer be listed in the free best-selling lists, and it's sales rank with be reset to ground zero so to speak, with the first books sold today at a price being recorded as first sales.
Update #4: Feb. 3 7:00p.m. Following our 5-day free book campaign, Myths is now climbing the paid best-seller charts! It's now #4 in the Kindle paid best-seller list for "Political Philosophy," three notches down from Atlas Shrugged itself and ahead of The Road to Serfdom by Hayek. It's currently #9 in the paid Kindle best-seller list for "Ethics and Morality," ahead of Sam Harris' Lying and The Moral Landscape. It's also starting to climb the all-inclusive "Poltical Philosophy" best-seller list which includes paperbacks. There it's currently #18 where it again edged out The Communist Manifesto.
Update #5: As soon as I wrote the above, the book advanced to the #2 slot in the national Kindle best-seller list, right behind Atlas Shrugged!
Pictured is the Atlas Shrugged movie prop for the coat-of-arms outside Francisco D'Anconia's house in Galt's Gulch. In Part 3 of the Atlas Shrugged novel, Rand describes Dagny's first glimpse of the crest:
'The sudden sight of a house on the edge of the path struck her like the shock of an unexpected sound: built in loneliness, cut off from all ties to human existence, it looked like the secret retreat of some great defiance or sorrow. It was the humblest home of the valley, a log cabin beaten in dark streaks by the tears of many rains, only its great windows withstanding the storms with the smooth, shining, untouched serenity of glass.
"Whose house is... Oh!"--she caught her breath and jerked her head away. Above the door, hit by a ray of sun, its design blurred and worn, battered smooth by the winds of centuries, hung the silver coat-of-arms of Sebastián d'Anconia.'
The Atlas Shrugged movie is wrapping up the first week of filming for its third installment, called Who Is John Galt? I've been on set all week with Atlas Society founder David Kelley, offering commentary and insight to the movie team about the philosophy of Atlas Shrugged. It's also been a fantastic opportunity to see the making of the movie and meet the talented people involved. The Atlas Society has maintained a close relationship with the movie team throughout the Atlas Shrugged trilogy and it's so exciting to watch the project approaching its finish line. Check back here, at The Atlas Society's movie blog, for more pictures, stories, and analysis about Atlas Shrugged: Who Is John Galt?
Photo courtesy of Judd Weiss.
Action! Filming for Atlas Shrugged Part 3 began this
week, Monday, January 20. The movie starts after being greenlit in spring 2013, a busy summer for the production team, and a spectacularly successful Kickstarter campaign in the fall. The Atlas Society's David Kelley and Laurie Rice will be on set all week; look for updates on The Atlas Society's movie blog, TAS's facebook page, and our Twitter feed. The movie has also announced a livestream from the set for special members of its forum, Galt's Gulch Online.
The first question on every Atlas fan's mind is: Who is John Galt? -- And Dagny? -- And Francisco? -- And Hank?
Here is the line-up:
Kris Polaha is John Galt
Laura Regan is Dagny Taggart
Joaquim De Alameida is Francisco D'Anconia
Rob Morrow is Henry (Hank) Rearden
Eric Allen Kramer is Ragnar Danneskjold
Stephen Tobolowsky is Hugh Akston
Mark Moses is Midas Mulligan
Lew Temple is Ellis Wyatt
Jen Nikolaisen is Cherryl Taggart
Dominic Daniel is Eddie Willers
Greg Germann is James Taggart
Peter Mackenzie is Head-of-State Thompson
Neal McDonough is Floyd Ferris
Louis Herthum is Wesley Mouch
Tony Denison is Cuffy Meigs
Claude Knowlton is Clem Weatherby
Ned Vaugh is Gerald Starnes
Atlas Shrugged Part 3 begins filming today in L.A.. They will be live-streaming from the set. The live-streaming is accessible via a paid membership to Galt's Gulch Online, a marketing arm of the Atlas Shrugged film project.
Details were announced by the movie producers here.
Not to be left out of the fun, Objectivists locate the values of the holiday season within our own philosophical framework. Sometimes this has meant highlighting Thanksgiving as a celebration of productivity, defending Black Friday against anti-capitalist rhetoric, examining the economics of gift-giving, or simply enumerating the secular aspects of Christmas we enjoy.
There is one text which especially engages the spirit of the holidays, which is Unrugged Individualism: The Selfish Basis of Benevolence by David Kelley, founder of The Atlas Society and a consultant to Atlas Shrugged Part 3: Who Is John Galt? Kelley's Unrugged Individualism is the debut of the virtue of benevolence as an integral part of the Objectivist philosophy. It's an inspiring and life-affirming essay explaining why benevolence is in the rational self-interest of the individual.
Of Catalogs and Consumption by David Kelley
The Four "C's" of Christmas by Edward Hudgins
Better To Give? The Virtue of Selfishness at Christmas by Bradley Doucet
Film Review: It Was a Wonderful Life by Robert L. Jones