Waterfall is an educational program created by The Atlas Society for those wanting an in-depth and systematic study of issues upon which Objectivism has something distinctive and important to say.The Atlas Society is a non-profit organization that promotes and develops open Objectivism: the philosophy of reason, achievement, individualism, and freedom.Our mission is to inspire people to embrace reason, achievement, benevolence, and ethical self-interest as the moral foundation for political liberty, personal happiness, and a flourishing society.
Founded in 1990, The Atlas Society’s mission is to share with a new generation Ayn Rand’s message that reason, individualism, achievement, benevolence, and ethical self-interest are the moral foundations for political liberty, personal happiness, and a flourishing society.Young people are consuming content in radically new ways. That is why in 2016 The Atlas Society launched an across-the-board multimedia effort to fight collectivism on moral grounds and in wildly creative ways that connect with the under-25 crowd. Our videos, social media, activism materials, and comics don’t fight collectivism by brandishing facts alone –– but by firing the imagination and connecting liberty to personal ethics.
The Atlas Society has been virtually organized for years, with a distributed team working collaboratively via communication and project management technologies. Our small size and entrepreneurial, iterative approach to advancing ideas in new formats to new audiences means that we are positioned to take risks, fail fast, learn faster, and scale.
The Atlas Society has significantly grown and diversified our programs to become one of the most influential nationwide forces for advancing the key principles of individualism, reason, and liberty. We are reminded of the importance of our work by testimonials from the students we reach, like Hector Pimienta, an Atlas Advocate at California State San Bernardino who shared,